Our Team

eBev is a fast growing business that is bringing technology advancements to the forefront of the wholesale beverage industry.

Our team is a made up of like-minded, passionate professionals who are motivated to bring efficiencies to both the beverage and hospitality sectors.

Positions at eBev:

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  • Ian Harris
  • Chief Executive Officer

Ian is an experienced leader who comes to eBev with 25 years of experience in business with the last 10 in Digital, eCommerce and senior management roles. Ian holds a Bachelor of Business and trained as a Chartered Accountant before moving into operational roles in large businesses like Optus and Salmat. Outside of work, Ian enjoys cooking for friends and family and golf whenever he can get out.

  • Cassandra MacDonald
  • General Manager

Prior to joining eBev in 2016 Cassandra gained experience working in the Sydney wholesale beverage industry for eight years and is passionate about food, wine and hospitality. She holds a Bachelor of Business and has completed WSET Level 3 Award in Wine and Spirits. Cassandra loves the outdoors and her regular fitness activities are early morning rowing and evening runs.


  • Jason Deacon
  • Lead Developer

Jason is an experienced lead developer with previous experience in technical leadership roles on Dimmi, Choosi, Newsboost (Media Monitors) and MasterCard development projects. Jason is driven by innovative solutions and products and although new to the hospitality and wholesale beverage environment, he enjoys solving the industry specific challenges. Jason enjoys developing pc games, gaming and motorcycles.

  • Regan Drew
  • Product Manager

Regan has a background in IT project delivery for over 13 years. He specialised in Telecommunications roles, including Vodafone and major CRM and billing transformation projects and in Gaming and Hospitality with the Federal Group. He enjoys all things to do with wine, especially writing and tasting. He holds a WSET level 3 in Wines & Spirits and has completed the Advanced Wine Assessment Course run by the Australian Wine Research Institute. He loves keeping fit through cross training, running and martial arts and is an occasional trombone player.

  • Chris Wilson
  • Data Quality & Content Support

Originally a designer, Chris cut his Excel teeth working with bulk copywriting for AdWords and then shifted the focus of his fastidious wrath into the ecommerce space, where he has happily resided since 2008. Don't get him started on movies, music or trivia: You'll never get away. 

Business Development - NSW

  • Nicholas Walsh
  • Business Development Manager

eBev welcomes Nick to the New South Wales team in a Business Development Management role. Nick is a perfect fit for eBev with his career so far centering around delivering technology systems to the hospitality industry. His past appointments include roles at food delivery, data and point of sales companies. In his down time Nick is an avid record collector, loves to travel and is a keen diver. Of course he is also passionate about food and wine.

Business Development - VIC

  • Kathryn Cromarty
  • Senior Business Development Manager

Kathryn Cromarty has joined eBev in the role of Business Development Manager in Victoria. She brings a strong hospitality management, sales and most recently a digital background to eBev. Kathryn has built a great network of relationships within the Melbourne hospitality scene with both venues and suppliers. She is passionate about wine and loves discovering new restaurants, a certified foodie. In her down time Kathryn loves to play basketball, head to the beach or go for a run with her beloved dogs. To contact Kathryn: Email or call her on 0423 389 688.

  • Rowan Tahema
  • Business Development Manager

An industry stalwart with more than 20 years experience Rowan has joined eBev's Victorian contingent as a Business Development Manager. Though Rowan's first passion was engineering and he earned a Masters in Science (mathematics) his resume reads like a food bloggers wish list with significant stints at Nobu, The Mayfair, Cutler & Co and Pearl Restaurant and Bar. Also incredibly, leading kitchens in the Rica Hotel Arctic in Norway for a year and opening his own restaurant in Armidale. Rowan couldn't be more pleased to join eBev as it marries his experience in hospitality and computer science perfectly. His current hobbies include a passion for old motorcycles and the open road. 

Market Development & Relationships

  • Matthew Rice
  • Marketplace Development Manager

Although originally hailing from the UK, where he began his career in various roles in hospitality with a stint in Europe, Matthew has spent the last twenty years making Australia his home. Previous roles include sales team management with direct to consumer wine sales organisations and time spent working with Cellarmasters, Gray's Online and Carlton United Breweries. His passions include his children, great food, wine and top shelf whiskeys.

Experience Team

  • Julian van den Berg
  • Project Lead - Experience

Julian has joined eBev whilst completing a Bachelor of Commerce with a major in Finance and Marketing at Macquarie University. It is his first jaunt into the Wine Industry and so far he is enjoying it very much. He is an avid Football (Soccer) player and fan and also plays Tennis on the weekends with friends. He has a passion for the water when the weather permits. 

  • Amanda Kennedy
  • Content and Experience Officer

Amanda began her hospitality career working in five star bars and function teams, then used a gap year in Ireland to gain some experience in major pub groups. A restauranter by blood, she returned to Perth to assist in running the family business. After gaining a degree in Marketing in Hospitality Management, she worked in various roles including a PA for a Perth publican, and wholesale wine sales for Watershed, MGM Wines and Ferngrove Wine Group. Moving into roles such as Marketing Coordinator for Liquor Barons Group and Marketing Manager for Juniper Estate. She took a break to start a family and when the eBev opportunity came it suited perfectly and is so far, loving it. 

  • Sahra Douglas
  • Content and Experience Officer

Sahra has 14 years experience working in the wine and hospitality industries across a variety of roles including wine retail, wholesale wine sales and hospitality operations. Sahra recently completed her Diploma of Marketing fueling her entrepreneurial spirit, she has a keen interest in startup’s and how technology is being used to change the way people behave and is passionate about wine. When not at eBev Sahra can be found at the beach with her daughters, cooking anything from scratch and bushwalking when the weather is fine.

In the press

“...Sydney-based beverage inventory management start-up eBev has raised $1.5 million in its first seed round, led by Sydney Angels, to help the platform expand interstate and build out its product offering...“

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“..eBev which solves the problems of multiple suppliers by aggregating the portfolios of wine and beverage suppliers in Australia to make it easier for licensed restaurants, bars and retailers to search the wholesale marketplace and send purchase orders to multiple suppliers who are all in one place...“

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“..A free tool for the wine trade, eBev allows anyone with a liquor license to create an account and access the wholesale wine marketplace in one location...“

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A bit about us

eBev connects hospitality beverage buyers with all of the beverage suppliers in their market.

Members can buy, sell, compare, shortlist, order, transact, manage inventory, analyze performance and communicate on eBev.

All your beverage needs are now available on one easy to use modern platform.


Contact us

  • P 1300 556 081
  • A Level 1, 115 Cooper St Surry Hills NSW Australia 2010