Our Team

eBev is a fast growing business that is bringing technology advancements to the forefront of the wholesale beverage industry.

Our team is a made up of like-minded, passionate professionals who are motivated to bring efficiencies to both the beverage and hospitality sectors.

Positions at eBev:

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  • Ian Harris
  • CEO

Ian is an experienced leader who comes to eBev with 25 years of experience in business with the last 10 in Digital, eCommerce and senior management roles. Ian holds a Bachelor of Business and trained as a Chartered Accountant before moving into operational roles in large businesses like Optus and Salmat. Outside of work, Ian enjoys cooking for friends and family and golf whenever he can get out.

  • Cassandra MacDonald
  • General Manager

Prior to joining eBev in 2016 Cassandra gained experience working in the Sydney wholesale beverage industry for eight years and is passionate about food, wine and hospitality. She holds a Bachelor of Business and has completed WSET Level 3 Award in Wine and Spirits. Cassandra loves the outdoors and her regular fitness activities are early morning rowing and evening runs.


  • Jason Deacon
  • Lead Developer

Jason is an experienced lead developer with previous experience in technical leadership roles on Dimmi, Choosi, Newsboost (Media Monitors) and MasterCard development projects. Jason is driven by innovative solutions and products and although new to the hospitality and wholesale beverage environment, he enjoys solving the industry specific challenges. Jason enjoys developing pc games, gaming and motorcycles.

  • Turhan Fuad
  • Senior Developer

Turhan has joined eBev with an impressive history in product development working the past 10 years as a full-stack developer on various sports sites including AFL, NRL, HorseRacing and BigpondSports. In his work life he is most interested in analysing data and writing software to automate and simplify processes and is already a valued member of the eBev team. Programming is his passion and cooking when he has the time. Loves wine but has a special penchant for tequila based cocktails. 

  • Regan Drew
  • Product Manager

Regan has a background in IT project delivery for over 13 years. He specialised in Telecommunications roles, including Vodafone and major CRM and billing transformation projects and in Gaming and Hospitality with the Federal Group. He enjoys all things to do with wine, especially writing and tasting. He holds a WSET level 3 in Wines & Spirits and has completed the Advanced Wine Assessment Course run by the Australian Wine Research Institute. He loves keeping fit through cross training, running and martial arts and is an occasional trombone player.

Business Development - NSW

  • Nicholas Walsh
  • Business Development Manager

eBev welcomes Nick to the New South Wales team in a Business Development Management role. Nick is a perfect fit for eBev with his career so far centering around delivering technology systems to the hospitality industry. His past appointments include roles at food delivery, data and point of sales companies. In his down time Nick is an avid record collector, loves to travel and is a keen diver. Of course he is also passionate about food and wine.

Business Development - VIC

  • Kathryn Cromarty
  • Business Development Manager

Kathryn Cromarty has joined eBev in the role of Business Development Manager in Victoria. She brings a strong hospitality management, sales and most recently a digital background to eBev. Kathryn has built a great network of relationships within the Melbourne hospitality scene with both venues and suppliers. She is passionate about wine and loves discovering new restaurants, a certified foodie. In her down time Kathryn loves to play basketball, head to the beach or go for a run with her beloved dogs. To contact Kathryn: Email or call her on 0423 389 688.

  • Rowan Tahema
  • Business Development Manager

An industry stalwart with more than 20 years experience Rowan has joined eBev's Victorian contingent as a Business Development Manager. Though Rowan's first passion was engineering and he earned a Masters in Science (mathematics) his resume reads like a food bloggers wish list with significant stints at Nobu, The Mayfair, Cutler & Co and Pearl Restaurant and Bar. Also incredibly, leading kitchens in the Rica Hotel Arctic in Norway for a year and opening his own restaurant in Armidale. Rowan couldn't be more pleased to join eBev as it marries his experience in hospitality and computer science perfectly. His current hobbies include a passion for old motorcycles and the open road. 

Customer Service and Supplier Relationships

  • Luisa Machielse
  • Operations Support

Luisa has joined eBev in an Operations Support role. Luisa's extensive experience is enviable. After first pursing her passions of music and film in Europe she entered the wine industry in her hometown of Orange NSW in a vineyard restaurant. Moving between wine management roles, marketing and the arts she took off to Tuscany to study wine for a year and secured a sommelier position at a Michelin starred restaurant. Looking for the next challenge she completed her WSET Level 3 in Paris and returned home to host events including concerts, degustation dinners and dabble in wine marketing. Prolific in the local wine community, the pinnacle of her judging experience was to become an international judge at the Japan Wine Challenge in Tokyo.

  • Sahra Douglas
  • Content Manager & Customer Service Support

Sahra has 14 years experience working in the wine and hospitality industries across a variety of roles including wine retail, wholesale wine sales and hospitality operations. Sahra recently completed her Diploma of Marketing fueling her entrepreneurial spirit, she has a keen interest in startup’s and how technology is being used to change the way people behave and is passionate about wine. When not at eBev Sahra can be found at the beach with her daughters, cooking anything from scratch and bushwalking when the weather is fine.

Sales Consultant

  • Julian van den Berg
  • Sales Consultant

Julian has joined eBev whilst completing a Bachelor of Commerce with a major in Finance and Marketing at Macquarie University. It is his first jaunt into the Wine Industry and so far he is enjoying it very much. He is an avid Football (Soccer) player and fan and also plays Tennis on the weekends with friends. He has a passion for the water when the weather permits. 

  • Anna Bramwell
  • Sales Consultant

Anna has joined eBev in her final year of a Commerce degree majoring in Marketing. Her work experience is peppered with various roles in hospitality where she developed her love for food and wine. She enjoys going out with her family and friends often and taking part in activities that involve wine. In her spare time she loves going to the gym, watching sports and spending as much time as possible with her spoodle Lucy. 

In the press

“...Sydney-based beverage inventory management start-up eBev has raised $1.5 million in its first seed round, led by Sydney Angels, to help the platform expand interstate and build out its product offering...“

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“..eBev which solves the problems of multiple suppliers by aggregating the portfolios of wine and beverage suppliers in Australia to make it easier for licensed restaurants, bars and retailers to search the wholesale marketplace and send purchase orders to multiple suppliers who are all in one place...“

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“..A free tool for the wine trade, eBev allows anyone with a liquor license to create an account and access the wholesale wine marketplace in one location...“

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A bit about us

eBev connects hospitality beverage buyers with all of the beverage suppliers in their market.

Members can buy, sell, compare, shortlist, order, transact, manage inventory, analyze performance and communicate on eBev.

All your beverage needs are now available on one easy to use modern platform.


Contact us

  • P 1300 556 081
  • A Level 1, 115 Cooper St Surry Hills NSW Australia 2010