Our Team

eBev is a fast growing business that is bringing technology advancements to the forefront of the wholesale beverage industry.

Our team is a made up of like-minded, passionate professionals who are motivated to bring efficiencies to both the beverage and hospitality sectors.

Positions at eBev:

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  • Cassandra MacDonald
  • General Manager

Cassandra has experience working in the Sydney wholesale beverage industry for the last eight years and is passionate about food, wine and hospitality. She holds a Bachelor of Business and has completed WSET Level 3 Award in Wine and Spirits. Cassandra loves the outdoors and her regular fitness activities are early morning rowing and evening runs.


  • Jason Deacon
  • Lead Developer

Jason is an experienced lead developer with previous experience in technical leadership roles on Dimmi, Choosi, Newsboost (Media Monitors) and MasterCard development projects. Jason is driven by innovative solutions and products and although new to the hospitality and wholesale beverage environment, he enjoys solving the industry specific challenges. Jason enjoys developing pc games, gaming and motorcycles.

  • Guy MacArthur
  • Senior Developer

Guy is a passionate developer with experience across projects like Viridian Glass, Mastercard Access Prepaid and QantasCash. He is focused on the digital space and developing bold and engaging web applications. Guy holds a Bachelor of Science degree and has numerous certifications with years of experience in many enterprise digital frameworks and platforms. Guy excels in web application development, B2B, B2C solutions and data analysis. A dedicated foodie, on any given weekend you'll find Guy eating his way through Sydney’s hottest venues. His music taste is eclectic featuring anything from classical to rock.

  • Oscar Videan
  • Product Coordinator

Oscar has a hospitality background, most recently in a purchasing role for a large hotel chain in Sydney. Oscar understands the beverage industry and is currently completing a Bachelor of Business. On the weekend, Oscar enjoys cycling, cooking and discovering and collecting music.

Business Development

  • Richard Barlow
  • Senior Business Development Manager CBD and surrounds, Sydney

Richard has a strong background in digital project management, product development and account management. Richard has built a great network of relationships within the Sydney hospitality scene with both venue and suppliers. With a keen interest in wine and beverages, Richard has recently completed his WSET Level 2 and is currently completing his WSET Level 3 Award in Wine and Spirits. He’s a sport junkie and is passionate about his photography and spending time with his family.

Customer Service and Supplier Relationships

  • Scott Thomas
  • Content Manager

Scott is a hospitality professional who has experience working in the Victorian market for over twenty years. Scott’s most recent role was selling beverages for a large distributor in Melbourne. Scott has completed his WSET Level 2 Award in Wine and Spirits and is passionate about customer service. Scott is a devoted family man with a love for all sports especially AFL football which he plays on weekends.

  • Sahra Douglas
  • Content Manager & Customer Service Support

Sahra has 14 years experience working in the wine and hospitality industries across a variety of roles including wine retail, wholesale wine sales and hospitality operations. Sahra recently completed her Diploma of Marketing fueling her entrepreneurial spirit, she has a keen interest in startup’s and how technology is being used to change the way people behave and is passionate about wine. When not at eBev Sahra can be found at the beach with her daughters, cooking anything from scratch and bushwalking when the weather is fine.

  • Bec Foley
  • Customer Service and Supplier Relationships

Bec has 10 years operational experience managing several of Sydney's favourite venues before recently returning to University to complete her Bachelor of Communication in Journalism. Since graduating, Bec has merged her hospitality background with her interest in communications. Her most recent positions included social media, PR and digital content marketing responsibilities specialising in food and beverage, and dining trends in Sydney. When not taking her daughter swimming, Bec can be found at the cinema watching anything by the Coen brothers or starring Molly Ringwald.

  • Nathaniel Kammer
  • Admin Support

Nathaniel is a keen problem solver with a healthy interest in start-ups. When he is not completing his post graduate law degree he is trying to find new ways of using technology to improve the status quo. Nathaniel enjoys the challenges of launching new concepts.

In the press

“...Sydney-based beverage inventory management start-up eBev has raised $1.5 million in its first seed round, led by Sydney Angels, to help the platform expand interstate and build out its product offering...“

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“..eBev which solves the problems of multiple suppliers by aggregating the portfolios of wine and beverage suppliers in Australia to make it easier for licensed restaurants, bars and retailers to search the wholesale marketplace and send purchase orders to multiple suppliers who are all in one place...“

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“..A free tool for the wine trade, eBev allows anyone with a liquor license to create an account and access the wholesale wine marketplace in one location...“