Chief Executive Officer

Ian is an experienced leader who comes to eBev with 25 years of experience in business with the last 10 in Digital, eCommerce and senior management roles. Ian holds a Bachelor of Business and trained as a Chartered Accountant before moving into operational roles in large businesses like Optus and Salmat. Outside of work, Ian enjoys cooking for friends and family and golf whenever he can get out.

Chief Financial Officer

Zoran is an experienced finance professional who comes to eBev with 28 years of experience in business with the last 8 in Technology. He has worked in senior management positions for the past 15 years and has also listed an entity on the ASX. Zoran holds a Bachelor of Commerce and is a Chartered Accountant. When he is not working he enjoys travel, sport with his kids and catching up with friends.

General Manager

Prior to joining eBev in 2016 Cassandra gained experience working in the Sydney wholesale beverage industry for eight years and is passionate about food, wine and hospitality. She holds a Bachelor of Business and has completed WSET Level 3 Award in Wine and Spirits. Cassandra loves the outdoors and her regular fitness activities are early morning rowing and evening runs.

Lead Developer

Jason is an experienced lead developer with previous experience in technical leadership roles on Dimmi, Choosi, Newsboost (Media Monitors) and MasterCard development projects. Jason is driven by innovative solutions and products and although new to the hospitality and wholesale beverage environment, he enjoys solving the industry specific challenges. Jason enjoys developing pc games, gaming and motorcycles.

Head of Product and Technology

Atul is an award-winning executive with over 20 years of experience in leading product strategy, product teams and delivering innovative digital products. He was recognised at the FinTech awards for bringing innovation in the mortgage industry.

Prior to joining eBev in 2021, Atul led the product function for Apple across Australia and New Zealand. As part of his role, he managed globally dispersed teams and frequently travelled between Australia and the US.

He loves good food and single malt whisky and loves bbq’s with friends and family.

Data Quality & Content Support

Originally a designer, Chris cut his Excel teeth working with bulk copywriting for AdWords and then shifted the focus of his fastidious wrath into the ecommerce space, where he has happily resided since 2008. Don’t get him started on movies, music or trivia: You’ll never get away.

Senior Business Development Manager

Kathryn Cromarty has joined eBev in the role of Business Development Manager in Victoria. She brings strong hospitality management, sales and, most recently, a digital background to eBev. Kathryn has built a great network of relationships within the Melbourne hospitality scene with both venues and suppliers. She is passionate about wine and loves discovering new restaurants, a certified foodie. In her downtime Kathryn loves to play basketball, head to the beach or go for a run with her beloved dogs.

Marketplace Development Manager

Although originally hailing from the UK, where he began his career in various roles in hospitality with a stint in Europe, Matthew has spent the last twenty years making Australia his home. Previous roles include sales team management with direct to consumer wine sales organisations and time spent working with Cellarmasters, Gray’s Online and Carlton United Breweries. His passions include his children, great food, wine and top shelf whiskeys.

Group Onboarding Consultant

AJ’s background originally started in the entertainment industry as a Dancer and Musician. Working his first hospitality job running events at the Sydney Opera House, AJ moved to Rockpool Dining Group, where he worked his way up the chain to Beverage Controller. It’s here that he bloomed and gathered a wealth of knowledge of the beverage industry, opening 35 new restaurants in 3 years, working closely with many beverage suppliers and integrating better technologies and processes for the business. AJ loves to travel and explore new bars. Lover of whisky, live music, play the drums, DJ and tap classes.

Content and Experience Officer

Amanda began her hospitality career working in five star bars and function teams, then used a gap year in Ireland to gain some experience in major pub groups. A restauranter by blood, she returned to Perth to assist in running the family business. After gaining a degree in Marketing in Hospitality Management, she worked in various roles including a PA for a Perth publican, and wholesale wine sales for Watershed, MGM Wines and Ferngrove Wine Group. Moving into roles such as Marketing Coordinator for Liquor Barons Group and Marketing Manager for Juniper Estate. She took a break to start a family and when the eBev opportunity came it suited perfectly and is so far, loving it.

Content and Experience Officer

Before joining eBev, Sahra had 14 years of experience working in the wine and hospitality industries across a variety of roles including wine retail, wholesale wine sales and hospitality operations. Sahra recently completed her Diploma of Marketing fuelling her entrepreneurial spirit, she has a keen interest in startups and how technology is being used to change the way people behave. And, of course, is passionate about wine. When not at eBev Sahra can be found at the beach with her daughters, cooking anything from scratch and bushwalking.